Yousician
Making musicality as common as literacy
As a growth lead at Yousician in their fledgling US office (the company is headquartered in Helsinki, Finland), I was focused on optimizing our organic growth via the Yousician website. I led a Finland-based team of developers and designers in building a library of browsable licensed content.
As Yousician partners with more and bigger music groups, they are able to offer more popular songs. In order to capitalize on the natural tendency of users looking to learn to play an instrument, my team and I built and optimized for song titles as well as more generic “learn to play an instrument” keywords.
Individual song pages, available for each song we have licensing rights and exercises for.
*Design by Lauren Bengston